Personal Budget Planner

The Challenge

Many users lacked a clear understanding of their monthly cash flow. Expenses were recorded chaotically in various apps or notes, without a unified visualization to show them where their money was going and how they could allocate it more effectively for goals like savings or investments.

The Solution and Process

We created a digital budget planner, centered on simplicity and education. The process began with user research sessions to identify cognitive barriers to financial terminology.

• Concept Phase: We mapped the typical income and expense flow for a young adult, eliminating technical jargon.
• Interface Design: We designed a clean interface, with intuitive categories ("Housing", "Transport", "Recreation") and a visual system of colored bars to indicate progress against the set budget.
• Educational Integration: Each category includes brief explanations and practical tips (e.g., "20-30% of income is a healthy allocation for housing").
• Development and Testing: The prototype was tested with a target group, and feedback led to the simplification of the data entry process.

Results and Impact